PisanCo Industries media kit Download everything (.zip, 23 MB)

PisanCo Industries / media kit

MEDIA KIT.

Knowledge sets the course. Engineering makes it real.

64 files · 23 MB

I / Logos

The wordmark and the icon as vectors and as PNGs on transparent backgrounds, a profile picture, and the special edition logo.

The wordmark and standalone P PNGs are cropped tight to the logo: add margin around them when you place them.

II / Colors

The colors of pisan.co, with the role each one plays there.

Dark

Background of the header and of the opening screen, where the spark is drawn.

HEX
#101713
RGB
16, 23, 19

Paper

Headlines and text on the header, the opening screen and the doctrine.

HEX
#ede9df
RGB
237, 233, 223

Stone

Background of pisan.co's lower sections, the companies and the directory, and of the footer.

HEX
#e2e4da
RGB
226, 228, 218

Ink

Text on Stone, and the background of the doctrine.

HEX
#252b26
RGB
37, 43, 38

Gold

The last line of each opening statement, and the underline of links on dark.

HEX
#dfab7d
RGB
223, 171, 125

Red

Accent on Stone: the highlighted line of the companies headline and the directory number. Also focus rings and text selection.

HEX
#bd422c
RGB
189, 66, 44

Muted

Secondary labels on Stone, and the footer text.

HEX
#686d63
RGB
104, 109, 99

III / Typography

Two open-source fonts, free under the SIL Open Font License, and a system sans-serif for body text.

Arial / Helvetica

Body text · the system's sans-serif

Knowledge sets the course. Engineering makes it real.

A system font: not distributed here.

Rajdhani: Copyright (c) 2014, Indian Type Foundry. Share Tech Mono: Copyright (c) 2012, Carrois Type Design, Ralph du Carrois. Licensed under the SIL Open Font License 1.1.

IV / Wallpapers

Two looks: pisan.co's opening screen, and its directory terminal on a green-phosphor screen.

Opening screen

Terminal

Scanlines, glow and the directory's own words. Each design comes in the desktop and phone sizes above and as a video call background, which keeps the text to the left and dims the center.

Terminal wallpaper, Directory: preview

Directory

The directory as it opens.

Terminal wallpaper, Retro logo: preview

Retro logo

The special edition logo, lit in phosphor.

Terminal wallpaper, About file: preview

About file

The about file.

Terminal wallpaper, Command list: preview

Command list

The list of commands.

V / Social

Covers, banners and posts, each at the exact size the network asks for.

VI / Texts

Published on pisan.co. Quote them exactly as written.

Site description

Meta description

One direction. Technical authority. PisanCo builds companies guided by centralized vision, expertise, evidence and long-term ambition. Discover the conviction behind Apysyk and Grim Biscuit.

Opening statements

Opening statement 1

PROGRESS IS NEVER AN ACCIDENT.

Opening statement 2

MAKE THE FUTURE INEVITABLE.

Opening statement 3

AMBITION, GOVERNED BY REASON.

Opening statement 4

THE NEXT ERA IS OUR WORK.

Opening line

Knowledge sets the course. Engineering makes it real.

Doctrine

Doctrine

ONE DIRECTION. TECHNICAL AUTHORITY.

Doctrine thesis

Autocratic in direction.
Technocratic in execution.

Doctrine text

A coherent vision needs someone to set the course.
A working system needs people who understand it.
Authority means responsibility for what follows.

Principles

Principle 01

One direction. Undivided responsibility.

Principle 01, text

Set the course centrally. Own the consequences.
Direction is not outsourced to consensus.

Principle 02

Expertise governs execution.

Principle 02, text

The people who understand a system should decide how it is built.
Evidence can overrule an assumption. Status cannot overrule reality.

Principle 03

Build systems, not isolated gestures.

Principle 03, text

Connect software, decisions and execution.
The ambition is to change how things work, not merely how they look.

Principle 04

Think beyond the next release.

Principle 04, text

Choose what is worth building for the long term.
Keep control of the direction. Stay accountable for the result.

Companies and sign-off

Companies

Independent companies.
One direction.

Sign-off

Expertise. Evidence. Execution.

VII / Downloads

Everything in one archive, or one archive per group.